AI is shaping financial decisions before users visit your website.

Is your brand part of that conversation?

Consumers now ask AI platforms for credit cards, loans, and investment advice. If your brand is not mentioned, you lose consideration before the journey even begins.

Why AI Search Matters

80%

80%

of consumers research financial products online before purchase

64%

64%

of users trust AI-assisted financial recommendations online

50%

50%

AI influences over 50% of banking product discovery journeys

8%

8%

Only a few brands get surfaced in AI answers, reducing visibility dramatically

The Visibility Gap

Financial brands invest heavily in SEO and paid media. But AI platforms do not rank pages, they recommend brands.

  • Ranking #1 does not guarantee visibility
  • AI selects a few “trusted” brands
  • Competitors can dominate without higher rankings
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How Prism Helps

Use Cases

Credit card recommendation tracking

Credit card recommendation tracking

Loan comparison visibility

Loan comparison visibility

Investment product discovery

Investment product discovery

Insurance buying journeys

Insurance buying journeys

Who Should Use This

Digital heads in banks

Digital heads in banks

Growth teams in NBFCs

Growth teams in NBFCs

Insurance marketing teams

Insurance marketing teams

Fintech platforms

Fintech platforms

Secure your place in the AI conversation.

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